Thursday, June 26, 2008

Maybe I am biased, but this is ridiculous



Have you seen this commercial? Yes, so have I. Just yesterday I was introduced into the new lows of LC from The Hills. Does she ever find a guy that's not a complete pig is what I want to know. Doesn't look like it. Does AT&T condone a man's "right" to look, and a woman's place to show dissatisfaction but not have it addressed or taken seriously?
The male obviously is not paying attention to what the woman is saying. While he not interested in the woman he is obviously with, he is interested in two women who are walking by the couple's table. These girls look no different from the one sitting before him, but they aren't talking, they are just gliding in an attractive manner. He then takes his phone, with a mirrored screen to watch these women walk away. Sleezy at best. When the woman he is with confronts his (LC) he just smirks and laughs it off as if her concern for is actions don't mean anything.
The male has the power in this commercial. He is white, attractive (according to some) and he shows those watching that listening to a woman (his girlfriend or date) is not important. He demonstrates his lack of attention by looking away from LC, looking toward the other woman, watching them as they walk away and then shrugging and smiling when he is caught by the woman he is sitting with.
LC is playing the typical woman. She is talking about something the male is obviously not interested in, applying lipgloss using her phone's handy mirrored face and then showing displeasure with his lack of attention to her and full attention to the other women through an abbreviated message.
Her message can hardly be taken as serious or really angry, the words aren't fully spelled out and regardless of if this is the norm in text messaging or not, it is still not professional or intelligent. The full importance of her message is not found because she can't even find the time to 1)speak to him directly and 2)write using real words. He then challenges her claim with a shrug and a smile to which she is defenseless so she rolls her eyes and continues on.
Is this how we are suppose to be communicating in relationships? What about the bigger problem?
Yes these two people have a back story but not everyone watching this commercial knows that and that's okay. Whether or not the audience know the characters (I refuse to call them people, they've been playing parts for years), they know they dynamic of that kind of relationship.

I find this commercial to go hand in hand with the klondike bar commericals where a man is talking with his wife and a pretty woman walks by and he doesn't look. The commercial then suggests giving the man a reward of a klondike bar because his attention didn't stray from his wife.



I am not the only one with something to say about this commercial.
Jessica from Feministing said: "Many of you have emailed us about this Klondike commercial. And I agree, it's atrocious. Not only does it feed into the sexist idea that men deserve a cookie for being halfway decent human beings, but it also denigrates men by suggesting that they're animals, unable to resist any ass that that happens to pass their way. Thumbs down."

I'll put more of my own reactions later.

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